Life, the in's and out's of

My Life, Your Life, Our Life

If you search the internet these days for a web designer most of them will make some claim to being an SEO expert and offer all sorts of promises of getting your site to number 1 in the major search engines. Choosing an SEO company is something you should be very cautious of, especially if they are making broad claim as some of these companies can do more damage than good by using black hat techniques which will ultimately get you kicked out of the search results. Some of these bad tactics have recently been experienced by the diy store Homebase.  There developers/SEO ‘experts’ (used very loosely) have used a lot of techniques to try and fool Google and have dropped dramatically for terms like ‘kitchens’ and ‘furniture’.

Some bad techniques are relying on keyword metatags, stuffing keywords in invisible text (as used by Homebase site and a practise than can get you banned), horde page rank, link farming, cloaking and duplication.

The key to choosing a good SEO company is research, ensure you read the reviews and checkout the forums as with most things these days, everyone claims to be an expert.

This entry was posted on Monday, February 22nd, 2010 at 4:40 pm and is filed under Uncategorised. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.